Two Big Lessons From One Little Internet Marketing Secret

by Bonnie Boots

 If you've been trying to emulate an internet guru, following his advice to the letter but getting nowhere, there's something you should know.

Big dogs in internet marketing, or in any other business, very rarely tell you everything they do to succeed.

People rarely tell all. It's just human nature. Even when people think they're being 100% upfront and transparent about how they run their business, there are always a few things they leave out.

Sometimes people hold a little back because they forget a step or two. Sometimes they hold a little back because they think it's too obvious to need stating. Sometimes, unconsciously, they really don't want anyone doing what they do. And sometimes, quite consciously, they want to keep a few secretes for themselves so they stay the "big dog."

One way or another, most successful people don't tell all-even when they're assuring you they tell all.

How do I know this? Because I have a through-the-keyhole peek into the workings of two big dogs of internet marketing who don't tell all-though they say they do. Since I'm not trolling for a lawsuit, I won't reveal their real names, so let's call them Rover and Ruff.

Rover and Ruff don't work together. For all I know, they never even heard of each other. But if you spend any time at all looking for information on internet marketing, you have certainly heard of Rover and Ruff. They're everywhere.

Rover and Ruff publish an impressive amount of material each week. Newsletters. Email broadcasts. Blogs. Videos. And they release a remarkable number of products.

They make a great deal of money. And they tell people to "do as I do and you'll make the kind of money I make."

Both are pretty open about what they do. But they're generally quiet about what they don't do.

One thing they don't do is write all those personal emails and blog posts they send out to subscribers.

All those heartfelt, chatty messages Rover and Ruff send out are written by freelance writers.

The two writers in question don't know eachother. Yet each of them set out to work for successful internet marketers so they could learn how to run their own business, and they've learned a lot. They've also earned a lot.

They are essentially ghostwriters. That means they don't sign their name to their work, or tell anyone who their clients are.

And their clients, Rover and Ruff, never mention them. At least, not to their subscribers.

If you've been a follower of Rover or Ruff, you may have wondered how they manage to produce and produce and produce while you struggle to finish one ebook and set up your sales page.

Here's your answer. They hire people to do stuff. Then they put their name on it.

There's nothing wrong with what Rover and Ruff are doing. It's not unethical. It's not illegal. It's been done by successful CEOs and business executives and famous people and publishers since publishing began.

The practice of hiring a writer to write for you is called, in publishing,  "hiring a ghostwriter." In marketing and advertising, it's called "hiring a public relations writer."

Internet marketers are more likely to call it "outsourcing."

Rover and Ruff frequently recommend outsourcing. They tell their subscribers it's the way to go. But because they never say, specifically, that they are outsourcing those personal, chatty emails and blog posts, most of their readers don't suspect.

Because Rover and Ruff haven't told you in detail what specific tasks they are outsourcing, I will. Here's a list:

1. Everything.

That's right. Rover and Ruff are outsourcing to people who are creating products, creating sales pages, creating emails, creating videos, creating emails, creating autorepsonder courses, creating giveaways, creating articles and creating buzz. They probably still do the banking themselves.

There are two lessons to be learned here.

Lesson Number One-Don't try to do it all yourself. You'll go broke trying. The biggest dogs are the ones that have outsourced a piece here, a piece there while they worked their way up the ladder, building their business bigger and bigger until one day they could outsource most of it.

As you build your own internet empire, hire out the things that stump you, the roadblocks you cannot move past, the things you can't do as well as a professional. Investing a few hundred dollars in a sales page today so you can start making sales tomorrow is far better than spending one entire year trying to learn how to put up a decent sales page while you go broke and crazy.

Lesson Number Two-The world needs a lot of people to do outsourced work. If you're struggling to build your own online business and you're not yet generating as much money as you need, find freelance work. There are plenty of people who need it done.

The writers I mentioned each found freelance work with big dog marketers by approaching them. They made lists of marketers they wanted to work with and arranged to meet them. Then they sent proposals and writing samples.

An easier way to find freelance work is to go to any of the services that post freelance work. One such service is Go Freelance, which posts freelance jobs from all over the world. Registration with Go Freelance is free. Once you register, they will send you a free report titled "How To Find Freelance Work," as well as a free ecourse titled "Secrets Of Freelance Success."

If you are working at creating your own products and doing your own online marketing, you already have skills you can sell as a freelancer.

Doing freelance writing, designing, coding, traffic generation or anything else is a good way to balance your household budget while you're building up your own business.

Next time you hear a guru mention outsourcing, remember it can be worked both ways. You can hire work out to move your business ahead faster. You can hire yourself out to earn money faster.

 

 
About the Author

To republish this article in your newsletter, you must agree to reprint the article in its entirety and include the author's information box. If you have questions or comments, contact the author here.