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How Many Books Have You Put Into Action?
by Bonnie Boots
Most newsletters you subscribe to subject you to a flood of messages
advising you to "Buy this book!"
And when a newsletter you subscribe to is about internet marketing,
that flood is really a raging tidal wave of relentless sales pitch.
I love books. I'm in favor of people buying books. I'm even more in
favor of people reading books.
But before you buy one more book, I want you to read this story.
Books always were and still are my passion. I can't imagine the
number of books I've read in my lifetime. But a recent incident woke
me up to the fact that it doesn't matter how many books you read.
The only thing that matters is how many books you make a permanent
part of your life.
By that, I do not mean "How many books have you given a permanent
spot on your shelves?"
I mean how many books have you studied, taken to heart and
incorporated it into the fabric of your daily life?
I recently took a critical look at my overburdened bookshelves and
asked myself this question, after I returned home from a workshop by
the author of a book.
I purchased the book more than a year ago, read it…or rather,
quickly skimmed it, and put it on the shelf among my hundreds of
other books.
I didn't give that book a second glance until I learned the
California-based author would be teaching a 2-day intensive workshop
just blocks from my home in Florida. Faced with this rare
opportunity, I found the book, skimmed it again and decided to
register for the class.
That 2-day workshop was a life-changing event. When I returned home,
I had to ask myself why the workshop, which presented the same
information given in the book, had such a powerful impact when the
book itself had barely made a mark on my memory.
The answer was easy to see. I'd merely skimmed the book, flipping
past page after page, saying to myself, "Know this. Know that, "
until I'd flipped through almost the entire book
But in the workshop, the author led us through the book and
instructed us in practicing every technique found there. I already
knew the information. It was the DOING that made such a remarkable
difference.
Back home, I looked at my overflowing bookshelves and had to admit
that while I'd read every one of them, there were precious few books
I had made a part of my life.
I was in the habit of skimming a book, or more often several books
at once, taking a tidbit here and a morsel there and trying them
out. But few books got my full attention. Even fewer got me to work
through them, step by step, until I had full understanding of what
was being taught and made it a permanent part of my life.
I can almost see you nodding, "Uh huh. I do that."
We all do. We do it because it's human nature to want the easy way.
If we want more traffic to our web site, the easiest thing to do is
shell out money for a book called, "How To Drive Massive Traffic To
Your Web Site."
The mere act of buying makes us feel
we've taken action.
The hardest thing to do is to then study the book, learn everything
the author is teaching and put it into action.
I remember meeting someone on a forum a few years ago who complained
bitterly that she'd followed a certain marketing guru, bought every
one of his books and products, but after two years still hadn't made
a dime on the internet. Her forum posts were equal parts anger and
despair.
Moved by her despair, I offered to review her sites and give her
some input on why they weren't earning their keep. I was dismayed to
find that she hadn't followed her guru's advice at all. She'd
ignored his step-by-step system and instead created a mishmash of
things she'd half-understood from books she'd skimmed.
Because she never really learned the material, she never really
understood what the guru was teaching. Because she never put the
guru's "how to" into action, she didn't get the results she wanted.
I had done the same thing. I'd skimmed a book, never really learned
the information and never put it into daily practice. Of course, I
didn't get results.
But in the workshop, I did all that.
Lesson learned.
Before you buy one more book on "how to" anything, look at your
shelves. Search your hard drive. See how many books you already have
that would solve one of your problems IF you only studied it and
took action.
Then ask yourself if what you really need is another book, or the
dedication to study and implement what you already have.
Because the number of books you read is meaningless. All that really
matters is how many books you incorporate into your life.
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Books have always been a huge part of my life. Before I could read,
I drove adults crazy with my incessant pleadings to "Read this to
me, PLEEEEZE!"
When I learned to read, I drove adults crazy with my incessant
pleadings to "PLEEEZE take me to the library?"
Books always were and still are my passion. I can't imagine the
number of books I've read in my lifetime. But a recent incident woke
me up to the fact that it doesn't matter how many books you read.
The only thing that matter is how many books you live.
That is, how many books do you study, learn the information, and
incorporate it into your daily life?
I took a critical look at my laden bookshelves and asked mys elf
this quesiton last week, after I returned homw from a workshop by
the author of a book titled Your Hands Can Heal You.
I purchased the book more than a year ago, skimmed thorugh it and
put it on the shelf along with a hundred other books on bioenergy.
I didn't give that book a second glance until I learned the author,
Stephen Co, would be teaching a 2-day intensive workshop just blocks
from my house. Then I retrived the book, skimmed it again and
decided to regsiter for the class.
That 2-day workshop was, for me and many others, a life changing
event. When I returtned home, I had to ask myself why. The
information presented in the workshop was the same information
presented in the book. Why did the book have virtually no impact on
me, while the workshop turned my world upside down?
The answer was easy to see. I'd merely skimmed the book, flipping
past page after page saying to myself, "Know this. Know that, "
until I'd flipped thorugh almost the entire book
But in the workshop, the author lead us through the book and
instructed us in pratcicing every technique found there. I already
knew the information. It was the DOING of it that made such a
remarkable differnce.
Back home, I looked at my overflowing bookshsleves and had to admit
that while I'd read every one of them, there were precious few books
I had lived. Oh, I'd take a tidbit here and a morsel there and at
least try them, but few books become a part of the fabric of my
life.
I can almost see you nodding, "Uh huh. I do that."
We all do. I remember meeting someone on a forum a few years ago who
complained bitterly that she'd followed a certain marketing guru,
bought every one of his books and products and after two years still
hadn't made a dime on the internet. Her forum posts were equal parts
anger and despair.
Moved by her despiar, I offered tor eview her sites and give her
some input on why they weren't working. I was dismayed to find that
she hadn't followed her guru's advice at all. She's ignored his
step-by-step system to create a mishmash of things she'd ha;f-understood
from books she'd skimmed. Because she never really elarned the
material and never put it into action, she didn't get the results
her guru had gotten.
I had done the same thing with Stephen Co's book. Because I enevr
rally elarned the information and never put it into daily pratcise,
I didn't get the desired results. But in the workshop, I did.
Lesson learned.
The answer to almost any problem anyone can ask is somewhere in a
book. And when I was a kid, that's what made me feel books were
magic. But as ana dult, I know that the magic lies not in the book,
not in having the information. True magic lies in putting the
information into action.
Before you buy one more book, one more internet marketing course,
one more report on "how to" anything, look at your shelves, search
your hard drive. Se ehow many books you already have that answer
oyur question and ask oyurself, "Did I merely read this book, or did
I put it into action."
Because the number of books you have read is meaningless. All that
really matters is how many books you have incorporated into your
life.
About the Author
Bonnie Boots publishes The Internet Wizards Magazine
and the companion The Internet Wizards Blog to teach self-employed
people and small businesses owners how to leverage the internet for
advertising, marketing and promoting their business. To stay in
touch with her, type your name and email into the subscriber box in
the left column of this page. You'll be glad you did!To republish this article in your
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