Internet gurus tell us that one of the keys to financial success in an internet business is having your own product. We all know that information products are good profit generators. We know we should be creating our own infoproduct. What we don't know is…what the heck should we make?

There's a formula that will help you find out what information product you should create. It comes in the form of an old rule that's always given to writers: write what you know. Why? Because you will write better, work harder and with greater insight if you choose a topic that touches you personally.

If you have no interest whatsoever in cost accounting, you're not going to produce a very good infoproduct that shows people how to create spreadsheets. If, on the other hand, you delight in tracking and organizing information, your infoproduct on creating spreadsheets will convey both your knowledge and your enthusiasm.

So here's how you begin. Make a list of everything you've struggled with in the past year. Look through your day planner. Thumb through old bills and receipts to fire up your memory. There's a bill for a hospital stay at a time when you had no insurance. Based on what you learned through that experience, you could create an infoproduct called "How to Handle Uninsured Medical Bills When You're Really, Really Sick."

There's a bill from the vet for treating a stray dog that came to your door. You felt so sorry for it and wanted to help, but the vet's bill busted your budget. Later, you found out there was an animal clinic that treated strays for free. You can create an infoproduct called "How to Negotiate Free or Lower Cost Animal Care With A Veterinarian."

You get the idea. Everything that's challenged you in the last year is something you have insider information on. That's what people are paying for when they buy an infoproduct-insider information. And because people are, after all, so similar, it's guaranteed that whatever you've struggled with has challenged and will continue to challenge many other people as well.

So there's your product: information on whatever has challenged you. And there's your market: those facing a similar challenge. And that's how you create your perfect information product.



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