Why You Should Write Your Book ...Anyway

by Bonnie Boots

If you've read The Internet Wizards Magazine for any time at all, you know I promote three things--being more creative, making your own products and marketing on the internet.

Digital products like ebooks and short reports are the easiest place to start. But all too often I've seen people stop themselves from writing a good book or report by putting up these two excuses:

1. Why would people buy my book when they can just go to the internet and look it all up?"
2. The market is already saturated with books on my topic


I've worked for decades as a professional writer and I can tell you this-when it comes to writing, there is nothing new under the sun. No matter what your topic is, it has already been covered, in print and on the web. People can go and look up everything they would ever want to know.

Why, then, write books? Because people want three things.

1.First, they want the convenience of someone gathering and editing the available material, because they don't have the time or the desire to wade through it all themselves.

2. Second, they want is someone else to give all that material shape and perspective. They want someone else to edit it down to only the most important material, and to add commentary on that material, either the writers or experts the writer has interviewed.

3. Third, they want to have all that perspective and expert opinion pulled together into a book written just for people like themselves. New mothers, for example, want to read books written with only new mothers in mind. Retired executives want to read books written especially for retied executives. Writers call this "slanting material to the reader."

That covers the reasons people will buy a book or report even when the material is available all over the internet. What's the reason people will buy a new book in a saturated market?

Because people with an avid interest in a topic are always looking for more information on that topic. They're looking for a new slant, a new perspective, a new idea on their favorite topic.

If you want to see a market that is saturated, go to Amazon and do a search for "Abraham Lincoln." Then go to Alibris Books and do a search for out of print book on Abraham Lincoln.

Within minutes, you will be convinced that everything that ever could be thought or said about Abraham Lincoln has already been written.

But you know what? Next year and next decade and next millennium publishers all over the world will send out new titles about Abraham Lincoln, because there is always a market for them.

All topics have been done. All markets are saturated. But there is an insatiable thirst for new perspectives and fresh ideas about even old, over-done topics. That's why you should write your book or report…anyway.


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