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I want to scare you...SCARE YOU INTO ACTION!--because I know that if you don't take action and prepare for a disaster before it happens, YOU WILL LOSE YOUR BUSINESS! |
As a small business owner myself, I know what it's like to face disaster. In 1989, I was running a successful business when I was injured in an auto accident. A man jumped lanes and destroyed my car. I was lucky I wasn't killed. That's a thought I tried desperately to hang on to as my world collapsed around me.
Like most small business owners, I was wearing all the hats. I created products, handled sales, wrote all my own advertising and public relations material, represented my business at Chamber of Commerce meetings in the morning and took out the trash at night. It was my energy. my skills and my determination that made my business run, and I gave it everything I had. Until the morning of the accident.
When I drove away from my home that morning, I was a healthy, confident and successful business owner. When I returned, I was crippled, frightened and unemployed. You see, my business couldn't run without me, so I had to sell it fast. As you can probably guess, I didn't get top dollar. I had to take the first offer I could get or risk losing everything. It took me 9 years to build that business up, and it was all lost in the time it took one distracted driver to veer out of his lane and come crashing into mine.
It took me years to recover from that accident, both physically and financially. And looking back on it today I know one thing for sure...if I had taken just a little time to make a disaster plan BEFORE ONE HAPPENED that accident wouldn't have had the power to destroy my business and my life.
THE CAR ACCIDENT ITSELF WAS NOT A DISASTER --MY LACK OF PLANNING TURNED IT INTO ONE!
That's what I want you to understand. THE ACCIDENT ITSELF WAS NOT A DISASTER. It was bad, yes, but it wasn't a disaster. The situation it threw me into quickly became a disaster because I had never taken the time to think about what I would do if, for any reason, I wasn't able to run my business.
In that regard I was no different from most small business owners. Most of us don't have a disaster recovery plan.
YOU don't have one, do you? I know you don't, because you're just like I used to be. You think you don't have the time. You think you're too busy with more important things. You think you don't need one. You think it can't happen to you. Well, guess what....NEWSFLASH!...
IT CAN HAPPEN TO YOU!
And furthermore, you've already acknowledged that disaster can--AND PROBABLY WILL--HAPPEN TO YOU! How do I know? Because I know you have insurance. You have insurance against auto accidents. You have insurance against fire destroying your home and possessions. You have insurance against death and maybe even disability. And what is insurance? It's a way of preparing for a disaster before one happens.
So there it is...you do know that the Universe has not granted you an exemption from disaster. And yet you still don't have a disaster recovery plan for your business! You know what I think? I think you just haven't been sufficiently frightened. Because that's how insurance agents sell insurance, isn't it? They help you imagine the frightening things that can happen to you and your loved ones if you don't plan ahead to protect yourself against disaster. So let me give you some facts that will frighten you:
The Association of Small Business Development Centers says more than 1 in 4 small businesses will experience a SIGNIFICANT CRISES in any given year.
They say that of those businesses experiencing a disaster and having no emergency plan, 43% WILL NEVER RE-OPEN!
They further say that of those that do re-open, ONLY 29% ARE STILL OPERATING TWO YEARS LATER!
It's a FACT--not having a contingency plan for getting through a disaster can mean closing your doors forever. It can mean losing all you've accomplished in the past. It can mean losing all you might have accomplished in the future. Does that scare you enough to get you moving? No? Then how about this.
HOW ABOUT I SHOW YOU WHAT DISASTER LOOKS LIKE?
Disasters come in all sorts of forms, from fires, flood, tornadoes and earthquakes to plane crashes and even terrorist acts. But I live in Florida, so when I hear the word "disaster," hurricanes are the first thing that come to my mind. Over the last few years, we've had some killers, but nothing prepared me for the devastation of Hurricane Andrew, nine years ago.
I had good friends living in Homestead, just outside of Miami, on a lush 5 acres where they raised mangos, avocado and hundreds of tropical parrots. It was a little bit of Paradise, until Hurricane Andrew turned it into a whole lot of Hell.
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This is what one and a half million dollars worth of property looks like after 120 mile an hour winds pass over them. |
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When the storm
had passed, my friends were alive...but everything they depended on
for life was gone. Their food supplies were gone. Their water
was gone. Their house was gone. Their clean, comfortable
clothing was gone.
The only edible thing they could find was parrot seed. The wind had
tossed big, 50 pound bags of it around like pillows. Every bag
was soaked with rain. The seed quickly mildewed. They took that
mildewed birdseed, soaked it in scummy pond water to make it
mushy
and ate it for 7 days, until the National Guard arrived.
Imagine how you would feel--- wearing stinking clothing stiff with mud,
drinking warm pond scum, eating mushy birdseed reeking of mildew---90-degree heat and stifling humidity. No electricity. No ice. No
Coke. No Pepsi. No deodorant. For 7 days!
And after the National Guard arrived to give them food and
water, they waited 60 days for electricity. They waited
months
for FEMA. They had to spend every day, every ounce of
energy fighting just to get back to the bare necessities of life.
But they couldn't get their business back. It was gone with the
wind.
I know what you're thinking. "That was them. It would never
happen to me."
Maybe. Or maybe you just can't imagine what it would be like to have a disaster bring your entire life to a standstill. So let me give you a hand imagining. Take a look at this photo of a woman working at her computer.
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It doesn't look so very different from your set-up, does it? She probably has her whole business tied up in her computer, just like you. |
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Now take a look at this photo taken after Hurricane Katrina in 2005.
See the computer?
No?
Here, let me blow the size up
so you can see a little better...
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See the mashed plastic box inside the circle? That's what used to be a computer.
What if that was YOUR computer laying there? What if that was your hard drive full of business and financial records? All your tax information. All your email addresses. All your customer records. All your banking information. All your precious photos. All your personal and business life...laying there in that smashed computer...in that smashed house.
SCARY, ISN'T IT?
I hope it does scare you. I hope it scares you enough to take action, right now, today! Because disaster can come at any time, and it comes without warning.
A disaster plan can't save you from a hurricane or a tornado or a flood or a car accident or any other unavoidable event...but it CAN save you from the avoidable trauma of running around in a panic, trying to think of what to do when you're shocked and scared out of your wits and your brain's not working right.
Because the reality of living through a disaster, of having your whole world turn upside down in the blink of an eye, is that your brain goes into a state of shock and leaves you virtually incapable of normal thinking. All of a sudden, you can't remember your cell phone number or your home address or dozens of other mundane details.
In that shocked state of mind, you can't think, can't make new, rational decisions. You can only act.... act out of blind instinct and established behavior patterns.
It's at that moment, when you're frightened and vulnerable, that your disaster planning kicks in and gets you moving in the right direction.
Disaster preparedness is central to the survival of your business!
I've lived through a number of disasters. The first two knocked me down like a bowling pin. But after that, I got it.
I got that disaster could happen...even to me!... even more than once!...and I made a plan for getting through a disaster if something ever happened again.
Guess what?..... Something happened...... Again.
But this time, I didn't get knocked down. Because I had planned exactly what I would do in the event of a disaster.
After that, I knew I could survive whatever life threw at me. I knew that when I got in trouble, when fear gripped my heart and froze my brain, my instincts would kick in, call up my planning and direct me to make the best decisions for myself and those I love.
That's what I want for you. I want you to have the deep sense of confidence and courage that comes from knowing you can handle whatever comes, because you have a plan!
You don't need a complicated, expensive plan, just a common-sense one. And that's what my workbook is designed to help you create.
Introducing....
The Internet Wizards Magazine
Small Business Guide To Disaster Preparation
The Guide To Disaster
Preparation is a 60+ page PDF workbook that will guide you through the process of
estimating where your greatest risk lies and then
planning how to minimize that risk. All you need
to do is read some information, answer some questions
and follow through on your action list. After that,
you'll have the PEACE OF MIND that comes from knowing
you're prepared for whatever challenges the future may
bring!
Imagine
how secure you'll feel, knowing you have a plan--not
just some vague idea, but a concrete PLAN-- to guide you
through anything life may throw at you!
We all worry what the future may bring. It's impossible not to, when politicians and the media keep bombarding us with fearful messages. Killer hurricanes, pandemic diseases, identity theft--we're bombarded with threats of potential disasters 24 hours a day! And the truth is--
some kind of disaster is happening at every minute to someone, somewhere in the world. And some time, that one will be you.
That's not pessimistic. It's pragmatic. How can I know disaster will visit you? Because I've lived long enough to understand that disaster visits every life. When I was 20, I hoped and prayed that nothing bad would ever happen to my husband or myself. Now I'm approaching 60, and I know that dealing with disaster is just part of every life, just like joy and disappointment and triumph and despair.
Knowing that, knowing that trouble will come and you will have to deal with it....do you see how much better it is to meet it with a plan?
Because a wonderful thing happens when you accept the fact that life is filled with risks, and you plan how you will deal with them.....
YOU WILL HAVE
NO MORE FEAR!
That's right. The fear goes away. You still have concerns about the future. But you also have confidence and courage, knowing you have a plan to deal with whatever happens.
Let me help you experience that sense of courage and confidence by sending you The Internet Wizards Magazine Small Business Guide To Disaster Preparation. It's based on information I've collected and experience I've acquired while running a small business in a fragile, seacoast city. It's information and worksheets I use each year to renew my own situation and make sure my disaster plan is up-to-date and effective. I put special emphasis on preparing for a computer disaster, because I know that as a small business owner, that's my--AND YOUR--biggest area of risk.
We small business owners rely on our computers to do everything---run our web sites and our shopping carts, do our banking and our taxes, store and secure our most important information...and yet, every day, computers get stolen, get swept away in floods and storms, get fried by electrical surges. And what happens?
The Association of Small Business Development Centers says companies that are denied access to their critical information for more than 72 hours are usually out of business within one year!
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That's why I have specifically included the following 5 valuable bonuses: Included with The Internet Wizards Magazine Small Business Guide To Disaster Preparation are five additional PDF books that compliment the Small Business Guide To Disaster Preparation:
Viruses, phishing, trojan horses, spam and just plain old garden-variety con games are part and parcel of being on the internet. Your Can Protect Your PC contains valuable information you need to know to be safe on the information Superhighway. In addition, you'll receive Organize Your Computer, because any effective plan begins with identifying what information you have and knowing where you have it! You also receive PC Safety 101, How To Spot A Fraudulent eMail and Protect Yourself From Spoof eMails. You may laugh when you open obviously fraudulent eMails claiming you've won the Irish lottery or begging you to send funds to a widow in Nigeria, but spoof and fraudulent eMails are no laughing matter. These bogus eMails are growing more sophisticated by the minute, and it's becoming harder and harder to discern which are real transmissions and which are fake. The fact is, bogus eMails defraud thousands and thousands of small business owners each year. These reports will help you understand how to protect yourself from this growing threat.
That's 5 additional bonus reports including:
You
Can Protect Your PC |
You
Can Protect Your PC
gives you pertinent
information about the greatest threats to your computer
and what you can do to protect yourself from them.
SO LET'S REVIEW:
YOU'RE GETTING The Internet Wizards Magazine Small Business Guide To Disaster Preparation PLUS
You Can Protect Your
PC
PC Safety 101
Organize Your Computer
How To Spot A
Fraudulent eMail
Protect Yourself From Spoof eMails
Conservative Package Value $86.00
All for the low price of just $14
The entire package is easily worth more than $86, but I'm keeping the price AFFORDABLE FOR ANYONE. You may be doing quite well...or you may be just getting started in your business and carefully calculating every penny your spend. I don't know your situation, but I know this....YOU NEED A DISASTER PLAN---YOU NEED THIS WORKBOOK --- so I'm keeping it very affordable. That way, nothing, not even cost considerations, can delay you from getting started on your disaster plan. IT'S THAT IMPORTANT!
And here's another thing. This package comes with my personal 100% guarantee of satisfaction. I give you that guarantee for two reasons. First, because I know from personal experience just how valuable this information is. I KNOW YOU'LL BE SATISFIED!
And the second reason I give you a 100% guarantee is because I think you probably shop very much like I do. When I make a purchasing decision, I like to examine the product before I make up my mind. That's why I'm giving you a full 30 days to examine the package, make full use of it and see for yourself how useful it will be to you in creating your own disaster action plan. If you don't agree, just email me within 30 days of your purchase and I'll refund every cent to you NO QUESTIONS ASKED.
So that's it---you understand this is help you need, help you can afford and help you get with a 100% guarantee of satisfaction. All that's left is for you to click the BUY IT NOW button and download the package. I know how much better you'll feel when you've taken that step--how safe you'll feel when you have a plan---how proud you'll feel for being the kind of person that TAKES ACTION and TAKES CHARGE rather than waiting to be a victim!
Yes!
Bonnie, I definitely understand how
important it is to plan what to do in a
disaster before one happens! I'm excited to get my
hands on this...
I fully understand that I will..
Get The Complete Package Now! Clicking on the package will take you to the invoice and then to PayPal. You can hit your browser's "back" button to return here at any time up until you actually direct PayPal to process your payment using ANY CREDIT CARD |
I'm Bonnie Boots and you have my personal guarantee!
P.S.
If you've ever known anyone whose business DIED
because they didn't have a plan to guide them when
disaster struck, then you know just how VALUABLE this workbook
and related information really is. Spare yourself the anguish of
loosing your business by ordering the Small Business Guide To
Disaster Preparation now.
Click Here To Order
P.P. S. Every minute you hesitate is a minute your business is at risk! Don't delay. There's no reason to, with my 100% money-back guarantee. Click Here To Order!
P.P.P.S. Not now? Then click here to open a PDF file with a printable reminder card.